Design Direction
Visual systems, hierarchy, page layouts, campaign direction, and art direction that give digital work a clear point of view.
Capabilities
Capabilities
These are the areas I build around: design direction, WordPress implementation, structured publishing systems, AI-assisted workflows, and practical product thinking. The value is in how they connect.
WordPress and Web Systems
Custom WordPress structures, child themes, CPTs, ACF fields, responsive templates, and publishing workflows built for real editors.
AI-Assisted Workflows
Human-in-the-loop AI workflows for drafting, organizing, reviewing, and producing content without losing editorial control.
Content Systems and Publishing Platforms
Structured content, taxonomies, resource libraries, publishing flows, and private platform concepts for growing bodies of work.
Prototyping and Product Thinking
MVP planning, interface concepts, workflow tests, and proof-of-concept builds that make an idea easier to evaluate.